Successful presentation at this year’s KOL and Market Access conferences in Berlin

Network intelligence and trust have been determining topics at Mederi

In May, Mederi was Global Sponsor of two conferences: from May 4 to 5, 2011 the KOL & Stakeholder Engagement Europe conference took place in Berlin. On May 16 and 17, 2011 experts of the pharmaceutical industry met on the Market Access and Product Launch Excellence in Berlin.

On both events Mederi presented itself to the delegates during a speech as well as at the Mederi booth. Numerous decision-makers of the pharmaceutical industry took the opportunity to get informed about the benefits of an integrated stakeholder management and to discuss about the impact of networks in the healthcare market.

In a joint presentation entitled „The importance of pan-European opinion leader networks in building effective brand strategies within specialty markets“, Julie Willingham, European Specialty Asset Team Leader – Vaccines, Pfizer and Dr. Sebastian Weiss, Head of Consulting, Mederi, aroused great interest at the KOL and Stakeholder Engagement Conference. Based on a case study both speakers demonstrated the relevance of central peers and bridge builders within scientific communities and discussed ways to mobilize and to leverage international professional networks.

“Trust” was a keyword during the Market Access and Product Launch Excellence conference which took place only a few days later. Germar Betz, Principal at Mederi, gave a speech about „Building trust through networks“ and therein showed that trust is a key factor determining how information is perceived. In a case study he demonstrated how stakeholder networks can boost this trust.

If you would you like to learn more about network management and the benefits of integrated solutions, or if you are interested in the speeches please feel free to contact us via e-mail or phone +49 69 24 24 064 – 0.