Successful presentation at the 11th Annual Pharma Marketing Europe summit in Berlin

Mederi demonstrates how network intelligence drives launch success

From November 22nd-23rd, 2011 Mederi was Global Sponsor of the 11th Annual Pharma Marketing Europe conference and presented itself to the delegates from all over the world during a speech as well as at the Mederi booth. Numerous decision-makers of the pharmaceutical industry took the opportunity in Berlin to get informed about the benefits of an integrated stakeholder management and to discuss its impact on a successful strategic brand management.

Germar Betz, Principal at Mederi, aroused great interest with his speech about “Leveraging stakeholder clusters to drive launch success”. Based on a case study he demonstrated why stakeholder networks are instrumental to launch success and how to build targeted strategies by managing stakeholder clusters.

If you would like to learn more about network management and the benefits of integrated solutions, or if you are interested in the speech please feel free to contact us via e-mail or phone +49 69 24 24 064 – 0.